Considered the most noble of spirits in both sales and preferences of the palate, vodka still reigns supreme. The name vodka is derived from the Slavonic word for water, voda, meaning little water and its origins can be traced as far back as the 1300s.
This month we payed tribute to vodka with a special workshop for staff on how to create remarkable and consistently delicious cocktails and launched our Absolut promotion. In this video we asked Absolut Guru (Brand Manager) Hannah Gilbert about all things vodka:
1. Where is vodka best stored?
A> Vodka doesn’t freeze so it is a spirit that can be stored in the freezer. It is best enjoyed cold.
2. What makes Absolut Vanilia taste so un-vanilla and unique?
A> For the Absolut Vanilia one would think that it derives flavor exclusively from a vanilla pod infusion in the distillation process, however, we also include butterscotch and chocolate into the vodka that give it a more complex flavor.
3. Does Vodka “go off” like opened wine?
A> That depends on how much air is in the bottle and the length of time it has been aerated on the shelf. The flavors do “dull down” over time in an opened bottle similar to the finishes of dark spirits.
To continue the celebrations in real life, Montreux Jazz Cafe at Sydney International Airport is offering two for one vodka cocktails for Happy Hour everyday.
Got a Absolut favourite?
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